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see a practitioner
feel the difference

feel heard, feel connected, feel the difference

when you seek advice from a health professional

Let qualified health professionals guide you on your good health journey. Experience the difference of compassionate, practitioner-led care—helping to empower you with the right support at the right time and a deeper connection to your wellness.

SEE OUR HEALTH PROFESSIONAL LIST
45%
30%
of Australians admit to using online research to diagnose physical or mental health issues.
of Australians admit to using online research to diagnose physical or mental health issues.
of Australians admit to using
45%
45%
45%
of people who self diagnosed also treated their symptoms, often with over-the-counter medications.
45%
of people who self-diagnosed also treated their symptoms, often with over-the-counter medications.
45%
45%
12%
of Australians report that they don't have a regular doctor that they trust, increasing reliance on online information.
of Australians report that they don't have a regular doctor that they trust, increasing reliance on online information.
WHY A PRACTITIONER
HOLISTIC APPROACH
CAMPAIGN TOOLKIT
WHO TO TRUST
BEING COMPLIANT
WHY A PRACTITIONER
HOLISTIC APPROACH
CAMPAIGN TOOLKIT
WHO TO TRUST
BEING COMPLIANT
of people who self diagnosed also treated their symptoms, often with over-the-counter medications.
of people who self diagnosed also treated their symptoms, often with over-the-counter medications.
of people who self diagnosed also treated their symptoms, often with over-the-counter medications.
of people who self diagnosed also treated their symptoms, often with over-the-counter medications.

Why see a Practitioner?

Our industry is dedicated to supporting the health and well-being of Australians. With over 75% of households using complementary medicines, these health professionals play an essential role in proactive health and overall wellness.

In Australia, thousands of qualified practitioners work each day to advocate for better health, guiding you towards a deeper understanding of your wellness and a better quality of life.

Patients' health and medication needs can change over time, making it important to consult a qualified health professional who can help determine whether a particular supplement or dose is right for you at different stages of care.

FIND A HEALTH PROFESSIONAL
45%

of Australians

became convinced they had a specific illness after searching online, only to later discover it was something different.1

30%

of Australians

use the Internet to look up medical questions & symptoms at least weekly.1

12%

of Australians

feel more anxious and worried after searching their symptoms on the internet.1

Holistic Approach

A holistic approach emphasises the importance of personalised support across aspects of wellness—physical, emotional, social, spiritual, and beyond—guiding patients through each phase of their health journey with care that adapts to their unique needs.

This approach aligns with the concept of whole-person health, which focuses on improving and restoring well-being across interconnected domains, including biological, behavioural, social, and environmental, rather than only treating disease.

nutritional, psychological and physical holistic approach venn diagram

Research in this area emphasises understanding the complex connections between these aspects of health, including the interplay between organs and body systems, further enriching the holistic approach. Read more on the Holistic Approach. 

Campaign Toolkit

This industry is uniting to spread a vital message: Qualified and trusted health professionals should be an integral part of the patient's wellness journey. We’re here to promote the practitioner-led care that offers personalised support and a genuine and compassionate focus on connecting with a patient’s health goals as well as the importance of patients discussing complementary medicines with a health professional.

Orthoplex is proud to help share this message, by offering valuable resources for both practitioners and patients. Join us in raising awareness and sharing this initiative for a healthier future for all.

see a practitioner PSA tile preview
See a Practitioner PSA
Social Tiles
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trust a practitioner digital assets preview
Trust a Practitioner
Social Tiles
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phases of care social tiles preview
Holistic Health
Social Tiles
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did you know stats social tiles preview
'Did You Know' Stats
Social Tiles
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A2 campaign double sided poster preview
Double-sided A2 Poster
'Feel the Difference'
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Join us in raising awareness and sharing this initiative for a healthier future for all.

#seeapractitoner 
#feelthedifference
*This digital toolkit is designed as industry service announcement, emphasising the importance of discussing the use of complementary medicines with a suitably qualified health professional. It is not intended to promote the use or supply of therapeutic goods.

Who is a Trusted Health Professional?

A trusted health professional is someone who is qualified, holding the necessary certifications and licenses, and has expertise that varies from either naturopathy, nutrition, medicine, integrative medicine, acupuncture, herbal medicine, pharmacy, chiropractic care, and more.

We are firm advocates of the quality use of medicines (complementary or otherwise), which is why we stand proudly behind our strict selling standards that restrict consumer access to our formulas until a health professional has deemed whether or not the product and its dosage is suitable for an individual’s particular health need.

SEE OUR HEALTH PROFESSIONAL LIST

Being Compliant

With so many supplements available, a consultation with a qualified health professional can help you identify your specific needs and integrate them into a holistic plan. Health professionals can also help address any questions you may have regarding product safety and usage including potential contraindications. 

Our practitioner-only products are available exclusively with a script from your health professional and through a patient account with one of our distributors.

Our Compliance Process

Our compliance team actively monitors and takes action against those attempting to sell our products online without adhering to our selling standards. We have also developed a new process for practitioners to submit cases of non-compliance.

REPORT A NON COMPLIANCE CASE

Complimentary Medicines Australia

Marketing Campaign of the Year 2025

As the winners of CMA's Marketing Campaign of the Year 2025, we are proud to have played a role in sharing this industry message by providing valuable resources for both practitioners and patients. Together, let’s continue to raise awareness and drive a healthier future for all.

References

  1. 2019 Survey of 1,511 Australians conducted by PureProfile. - DR-Google-Whitepaper-by-MedicalDirector.pdf